01772 968994


01772 968994


01772 968994

How To Make Sure Your New Website Is Successful

A website is one of the most important tools a business can have as it displays your business online. It’s a way to connect with customers and create an online presence that represents your company. But not just any website will do. A successful website needs to be well-designed, user-friendly, and optimized for search engines. Freedom Search are experts in the web industry and our web designers have more than 10 years of experience building websites.

Choose a Good Web Design Agency

When it comes to creating a website, it’s important to choose a good web design agency. This is the company that will be responsible for designing and building your website. A good web design agency will have years of experience creating websites that are both modern & unique looking as well as user-friendly. They will also have a team of designers and developers who are skilled in using the latest technologies and trends.

Another thing to look for in a web design agency is if they take the time to understand your business and your unique needs. Agencies do this to ensure the website they build for you is an accurate representation of your company. On the other hand, they will work with you to create a website that not only looks great but also functions well and helps you achieve your business goals. So, before you decide on a web design agency, be sure to do your research and ask around for recommendations.

Good Design

Many factors make a good web design. Having a bespoke design is a very important factor in ensuring your website is successful. Firstly, you want all your pages to look like they belong together. This means that there is almost a theme going on throughout your website. Your webpages should not all be identical but certain styling should be the same.

Font Size & Style

The first thing which should be the same is the font. A standard website has different styles for heading fonts and text body fonts. For example, your H1 font will be the same font family as your H2 but it will be a different size.

On every page, the font style should be the same. This means, that all H1 tags are the same style across the page and the same with H2. This gives off the impression that each page is matching whilst having a unique look.

Colour Scheme

The next thing you should keep the same is the colour scheme. The same colour scheme throughout keeps the pages looking as if they belong together but are not identical.

Showcase Your Most Popular Services/Products on the Homepage

People searching for your business name or company will most likely end up on your homepage. This is because this page is advertising your business and what you do.

For local businesses, showing off your most popular services as soon as possible is another way for a successful website. This is because your most popular services are usually what people need the most and therefore showing them off means you might be more likely to get more customers.

The same applies to E-Commerce websites with your products. Your best-selling products are generally what the majority of people like the best. So, having a ‘best selling’ or a ‘most popular’ section can have the potential to increase sales. Increased sales mean a more successful website.

Get in touch for a free website quotation on a new website.

Call to Actions

Call to action (CTAs) are an important part of any website. They are the buttons or links that you click on to take the desired action, such as buying a product or signing up for a service. CTAs need to be clear and easy to see so that visitors know what they are supposed to do.

If you want your website to be successful, it’s important to have effective CTAs. This means using buttons or links that stand out from the rest of the page and using clear language that tells visitors what will happen when they click on it. For example, instead of using the generic ‘click here’ text, use phrases like ‘buy now’ or ‘sign up today’.

It’s also important to place your CTAs in strategic places on your website. For example, on the homepage, you might want to place them at the top or in the middle of the page. This is because these are the places where people are most likely to see them. You can also use them on other pages throughout your website, but make sure they are relevant to what people are doing on that page.

If you want your website to be successful, you should understand the importance of a call to action.

Earn Trust Of Visitors

One of the most important things a website can do is earn the trust of its visitors. This means that people feel comfortable using the website, trust the information on it, and feel confident that their personal information is safe.

There are a number of ways to earn the trust of your website visitors, and it’s important to do as many of them as possible. One way is to make sure your website is secure. You can do this by using a secure (HTTPS) connection and by having a valid SSL certificate. You should also make sure that your website is up-to-date with the latest security patches.

Another way to earn the trust of your visitors is to be transparent. This means being honest and open about who you are, what you do, and how you do it. You should also make sure your privacy policy and terms and conditions are clear and easy to understand.

It’s also important to be helpful. This means having a FAQ section and answering the most common questions customers have about your services. You should also make sure your contact information is easy to find so that people can get in touch if they have any problems.

Fast Load Speed

A fast load speed is important for a successful website. This is because a slow website can be frustrating to use and can cause people to leave before they even have a chance to see what your website is all about.

There are a number of things you can do to make sure your website loads quickly. One of the most important is to use a good hosting provider. This means using a provider that has fast servers and is up-to-date with the latest security patches. You should also make sure you are using the right web hosting plan for your needs.

Another way to improve your website’s load speed is to optimize your images. This means reducing their size without sacrificing quality. You can do this using a tool like Photoshop or by using a plugin like WP Smush.

You should also minify your JavaScript and CSS files. This means removing unnecessary characters from these files without affecting their functionality.

At Freedom Search, page loading speed is part of our SEO services.



SEO is one of the most important factors for a successful website. This is because it helps your website rank higher on search engine results pages, which means more people will see it. This can result in more traffic and more sales or conversions.

SEO is a process that involves optimizing your website and its content for the purpose of ranking higher on search engine results pages.

Pay Per Click (PPC)

Paid ads can also help improve the success of a website by increasing traffic and sales or conversions. Paid ads are a type of online advertising that involves paying a third party to promote your website.

Paid ads can be a great way to increase the visibility of your website. They can help you reach more people and generate more traffic. This can lead to more sales or conversions and ultimately improve the success of your website.

If you’re looking to improve the success of your website, paid ads may be the solution for you. Contact Freedom Search today to learn more about our paid advertising services.


A website can be successful if it is able to earn the trust of its visitors, has a fast load speed, and uses effective marketing techniques. Trust can be earned by being transparent, helpful, and secure. Fast load speed is important for keeping visitors on the site, and marketing techniques such as SEO and paid ads can help increase traffic and sales. Contact us today if you are in need of web design, SEO or PPC.

Related Stories

Is SEO Worth It?

New year, time to start a new business? If this is you then firstly, you will need a website and secondly, you should consider digital


Need Help? Contact Freedom Search

Feel free to reach out! Whether you’re looking to supercharge your online presence, boost your online visibility, or optimise your online investments for a great return, we’re here to assist you. Don’t hesitate to drop us an email to get started on your digital success journey.

76% Increase in Organic Traffic
WGS Tree Services
Read More
Increased ROI by 56%
Trend Design & Build
Read More
Previous slide
Next slide