SEO Advice For Local Businesses
SEO stands for search engine optimization, and it is a way of adapting a website to make sure that a specific site page ranks higher on search engines. This includes both Google and Bing. When people are searching for something, they will look through the list of sites returned by the search engine and click on the one that seems to be most accurate or matches their query more closely than other pages.
To get this ranking, it’s necessary to have a good SEO strategy in place and to know what you can do. At Freedom Search, we have a qualified team of SEO experts who can create their own SEO strategies for your businesses niche.
Why You Need To Rank
One reason that companies want to increase their ranking on Google and Bing is that they want people to find them on the Internet when they’re searching for products or services like yours. With good rankings, it will be easier for customers to find your company and purchase from you, which will increase both traffic to your site and sales.
With Google being the most commonly used search engine across the world, with over 90% of searches done on the platform. As well as this, Google has over 1 billion monthly users with a staggering 6.9 billion searches a day in 2020. Or 2.5 trillion searches across the year.
What do you need to get started?
To start with SEO, it’s going to be important to have a good website that is properly optimized for the keywords that people would type in if they were looking for a business like yours.
At Freedom Search, we recommend your website be built on WordPress. This is because around a third of websites are built on the platform and it is the easiest to use. There are over 50,000 plugins available on the platform with each one helping your website look or run better.
As well as this, your website will be bespoke which means it will look completely unique to your business. As well as SEO, we also provide bespoke web design for customers in all niches.
Another very important thing in SEO is keyword research. The process of keyword research involves using SEO tool software to see the search volume of certain keywords which you want to rank for. As well as this, you can see how difficult it will be to rank for the keywords.
The next part of keyword research is to see what your competitors are ranking for. In addition, you should check how much traffic they get from their rankings to see if it is worth the time to rank for.
Keyword research is a very important step in the SEO strategy plan process. Knowing which words to target from day 1 will give a better opportunity on your SEO.
Hire SEO Specialists
SEO is a very difficult process and there are many reasons you should leave it to professionals. The main reason is that an SEO team knows what they are doing. For example, say you are a plumber, plumbing is your speciality whereas a company like ours, SEO is our speciality.
The next reason you should hire a company for SEO is that certain parts of the process have the potential to mess up the website. SEO specialists know exactly what they are doing when it comes to backups just in case things do go wrong.
The final reason you should hire professionals is that they know exactly what plugins to install on your website to improve your SEO.
How To Find A SEO Agency
Just like with anything, when it comes to SEO you will want a good company to take care of it. After all, it is your business they will be promoting.
Finding a good SEO company is actually quite straightforward. The main aim of SEO is to get to the first page for your keyword. So to find a company that knows what they are doing, just search your local area on google. For example, if you were from Liverpool just search SEO Liverpool and the results on the first page are most likely the companies who know what they are doing.
How Much Does SEO Cost
There is no set price for SEO. However, there are still factors that will increase the price. SEO Agencies charge SEO by cost per month and the general rule is the more expensive the more aggressive and the more time spent on your website per month.
An E-commerce site is more expensive than a local business for example. This is down to the basics of it is harder and requires more time and resources to do. As well as this, your competitors, more times than not, are bigger brands like BnQ or Nike or something.
On the other hand, a local business will cost a little less per month. A factor that affects the price of this SEO is genuinely the size of the city. Generally the businesses cities the more competition.
To get an exact price, you should contact a few SEO agencies to see their prices. However, don’t be tempted by lower prices as this means less effective SEO. For local businesses, it should be no less than £350 a month. For E-commerce, around £600-£700 a month is a decent starting price.
Get In Touch
Are you in need of SEO? Our team of professional SEO experts have over 10 years of experience and can handle the SEO for your business, no matter your niche. If you don’t trust our SEO results speak for themselves. You can view some of our work here. If you are thinking about an SEO project, make Freedom Search your first stop.
You can trust us to use our resources to get your website ranking higher on google. Contact us today for more information.