How Important are Calls to Action on a Website?

The main goal of a website is to give off a professional look for your business. As well as this, websites are designed to increase conversions and attract new customers.

Having an up-to-date, modern website has a wide range of benefits. At Freedom Search, our web developers know the importance of the call to action and how they can increase conversions across your website.

We are a digital marketing agency that provides the best web design in Preston and across the North West Including, Blackpool and Bolton, as well as Chorley. We have produced a guide on the importance of the call to action on your website.

What is a Call To Action?

A call to action is basically something on your website which gets the customer to contact you. This could be a button, form or a link to your email address or phone number. 

Your call to action should be placed in a noticeable place on your website, preferably at the top of the page. Calls to action are important because they encourage customers to contact you and become a lead.

The most common type of call to action, or CTA for short, is a basic button. This button would genuinely lead to the contact page meaning the person on your website is likely to turn into a lead.

Another type of CTA would be a form that a customer can fill out in a matter of minutes and it would go directly into your email box with the customer’s contact information and a message to say what they want.

Why Are They Important?

A call to action is an important part of any website because it’s a way to get users to take a specific action. By including a call to action, you can increase the chances that users will do what you want them to do, whether it’s signing up for a newsletter, buying a product, or downloading a white paper.

Including a call to action on your website is a great way to increase conversions and get users to take the actions you want them to take.

Why is the Design so Important?

The design of a call to action is important because it can influence how users interact with it. If the design is confusing or unappealing, users may not be motivated to take action.

A well-designed call to action can help encourage users to take the desired action, which can lead to increased conversions and better results for your website.

When creating a call to action, be sure to keep the design simple and easy to understand. Use clear and concise text, and make sure the button or link is easy to see and click.

You may also want to consider using colour and graphics to draw attention to the call to action and make it stand out from the rest of the website.


Designing a call to action is an important part of increasing conversions on your website. Your goal should be to create something that’s simple, clear and easy for the user.

This will ensure they know what you want them to do, which in turn increases conversion rates. One way to make your call-to-action stand out from other parts of your website is to have it a different colour from other parts of your website. If you are after a new website design, contact us today for a free quote.

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