Sykes Pest Control Case Study

In the case study of Sykes Pest Control, their journey from a successful Pay-Per-Click (PPC) campaign to a comprehensive revamp of their online presence highlights the complexities of digital marketing. Initially, the PPC campaign was highly effective in generating traffic. However, it became apparent that traffic alone was insufficient for business growth, as the conversion rate and organic search rankings did not meet the expectations set by the high click rates.

The challenge lay in converting the high volume of visitors into inquiries. This issue was addressed by redesigning and revamping the company’s website using WordPress. The choice of WordPress was strategic, considering its SEO-friendly features and flexibility, which are vital for enhancing user experience and engagement. Improving the website’s layout, streamlining the navigation, and refining the calls-to-action were the focus areas to encourage visitors to make inquiries.

The website had very few keywords on pages 2 and 3, but other than that the client was nowhere to be seen. Just after a few months of our comprehensive SEO strategy, Sykes was starting to get found for huge keywords like “pest control Bradford” for which he know appears 3 times on the first page of Google! Once in the map listings, once on the paid ads and once in the organic listings.