The client came to us at the very beginning of the pandemic with an existing website that had been built using the default GoDaddy website builder. The website had lots of products in various categories and had very little in terms of sales, keyword rankings and traffic.
After we had sat down with the client and outlined his goals and objectives for the website, we got to work on designing a fresh new custom WordPress ecommerce website.
The website was going to be selling face masks, hand sanitisers and dispensers along with other various forms of PPE.
Once we had built the website we began to optimise the content on each of the pages for the given keyword we had mapped out previously in the keyword research.
After this we began to see keyword rankings appear for some of the less competitive terms (low hanging fruit) in the first 2 months of the strategy.
In the following months with our technical SEO, combined with our link building strategy, we were able to gain 1st page rankings for many of the more competitive high search volume keywords.
By the end of 2020 the site had done over £500,000 in sales giving the client a fantastic ROI of over 5478%
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